Privacy & Cookie Policy

Who we are

WiNoFi Ventures Limited (‘we’), trading as International Elf Service, respects your privacy and does not sell, rent or loan any identifiable information collected on this site. We will only collect, store and use your personal information to support and enhance our relationship with you. Any information that you give us will be treated with the utmost care and security. It will not be used in ways to which you have not consented. We only share your personal information in accordance with the Data Protection Act 1998 and other applicable laws

How we collect information from you

We obtain information about you when you use the website, for example, when you purchase products, contact us about products and services, or if you register to receive our Newsletter or any other information you select to receive.

What type of information is collected from you

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.

Information about your use of this website

This website may automatically collect anonymous information about your visits, such as your Internet service provider, your browser, how long you stay on the site and what pages you visit. None of this information can be linked to you and is used by us for research, data analysis, improving our site, developing new products and services. It is also used to monitor general use of the website and help improve the website by identifying which sections are most and least used.

How is your information used

When you register to purchase products through we ask for information such as your name, e-mail address, postal address, and contact details. then keeps a record of this information. We use this to process and get your order to you, and improve the service we offer you and to personalise our service.

We keep a record of any purchase/s you make. This means we can help to deal with any queries or problems you may have, and also so we can ensure that any information that we send to you is relevant.

We keep a record of any e-mail correspondence you send us, so we can track any problems or concerns you’ve had, either with our products, or on our website.

We record information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

What you’ve bought and what you’ve stored in your basket for another time.

Your contact history with us. So, what you’ve said to us — for example, over the phone, on instant chat, or on social media.

We will not collect any information about individuals, except where it is specifically and knowingly provided by them. The information collected will be used to send you the product(s), any information you have requested, and to provide information that may be useful to you.

Planning and managing’s business activities, including analysis of customers’ shopping habits, success of advertisements and push notifications and product preferences of our customers.

We may share your information with companies that do things to get your purchases to you, such as payment service providers, people who prepare and pack your order, and delivery companies.

We may share non-personal aggregate statistics (group) data about our site visitors traffic patterns with partners or other parties. However, we do not sell or share any information about individual users.

We may share your data with professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business.

We may keep your information if reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

If you have questions about your personal data or our privacy policy, or to see all the information we have about you, and to correct any inaccuracies, please contact us at


Where we use cookies on this website, these are only to enhance your viewing experience. No data received from cookies is used to personally identify users of this website, nor is such information stored.

Cookies are small data files which are stored on your computer when you use a website. Cookies make using a website much easier because they remember your personal settings such as your username and password, what’s in your shopping cart, what you just searched for, etc. This way, you don’t need to re-enter information on the site.

The cookies on our website do not allow us to identify you personally. They allow us to see the trends in how people use our site so we can make improvements and adjustments so your experience is better.

The cookies on the website enable the three following features:

Storing information when you’re logged in

The cookies which store information during your visit essentially enable you to login with your username and password, and they remember your pregnancy/parenting stage as well as your local branch so that certain information on our website is relevant to you.


Social Media and sharing tools

Our website allows you to ‘like’ our articles, events and information, and to share them on Facebook and Twitter with your friends. When you use these tools, the site sets a cookie. However, does not control this functionality, so you’ll need to check on the external site if you want to know their cookie policy.


Website trends uses Google Analytics to get a better understanding of how people interact with our website so we can make it more user-friendly and easier to navigate. Our site uses cookies that help us track these trends but the information we get is completely anonymous and we are unable to identify visitors.


Targeting or advertising cookies

These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns

Controlling and deleting cookies on your computer

All web browsers allow you to manage which cookies you accept, reject and delete. Learn more about types of cookies at, and about individual browser settings at

If you set your browser to not accept cookies from’s website, some sections will not work properly, such as login, events search and pregnancy timeline.

Our website does not collect identifiable IP addresses to track visitors’ future visits. It sets cookies that track the visitor on this site only.”


Your rights

In addition to the company’s safeguards, your personal data is protected in the UK by the Data Protection Act 1998 and other applicable laws. This provides amongst other things that the data we hold about you should be processed lawfully and fairly. It should be accurate, relevant and not excessive. The information should be kept up to date, where necessary, and not retained for longer than is necessary. It should be kept securely to prevent unauthorised access by other people. You have the right to see what is held about you and correct any inaccuracies online.

You rights relating to your personal information:

  • The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account,and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (for example invoices for Tax purposes). We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Information about your use of this website

This website may automatically collect anonymous information about your visits, such as your Internet service provider, your browser, how long you stay on the site and what pages you visit. None of this information can be linked to you and is used by us for research, data analysis, improving our site, developing new products and services. It is also used to monitor general use of the website and help improve the website by identifying which sections are most and least used.

Who has access to your information

Directors of WiNoFi Ventures Limited, Accounts staff, staff contracted in to process your order, companies involved with the delivery of your order, such as Royal Mail and other courier companies will have access to your name and address, Database Tech support and Data Analysts.

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

Links to other websites

We may publish and/or send links to other websites. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. However, you should note that we do not have any control over other websites and the content, privacy policies or practices of any third party sites or services are not the responsibility of WiNoFi Ventures Limited. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Third Party Service Providers working on our behalf

We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process payments or to send you the emails you’ve selected to receive). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond WiNoFi Ventures Limited for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

When you are using our secure online donation pages, your donation is processed by a third party payment processor such as Paypal or Stripe, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Children’s Privacy  

When you purchase personalised products through, we ask for information such as the child(ren)’s name, age, birthday and address or area. then keeps a record of this information. We use this to process and get your order to you.

Our Service does not address anyone under the age of 16 (“Children”). We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information directly from children under age 16 without verification of parental consent, we take steps to remove that information from our servers.

Seeing adverts for online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like pixels, ad tags and cookies as well as specific services offered by some sites and social networks, such as Google and Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of (for example, your search history, and the content you read on or on banners or ads you have previously clicked on.

Transferring your information outside Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

How to unsubscribe

If you no longer wish to receive any further email messages, post or other communications from us, or wish to change what you receive from us, then please change your communication preferences accordingly here.

Policy changes

Any changes to this policy will be posted here.


When you give us personal information, we take steps to ensure that it’s treated securely.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password, which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Last update: May 2018