I ordered Elfie’s Christmas letters for my 4 children in 2016, and my mother said after witnessing their reactions: “wow, that was the best £35 you’ve spent!” They were blown away by the magic and excitement, and went squealing round the house in the mornings, searching for letters, opening them with trembling hands, and phoning family members to tell them the latest from the North Pole. As my eldest (8) said once the second letter arrived: “it’s real, it’s really real….this truly is magical”. Nothing beats bringing that joy to your children.