
The Magic Starts Before You Land
What if the most magical Christmas your family has ever had began not on Christmas morning, but the moment you decided to make it happen?
That’s exactly what we’ve been working on at International Elf Service. And we can’t wait to tell you about it.
A Message From Elfie’s Desk
Here at the North Pole Post Office, we receive thousands of letters every year. Letters full of wishes, dreams, and one request that appears more than almost any other – a request so big, so bright, so full of wonder that even the elves stop what they’re doing when they read it.
Please can we go and see Father Christmas. The real one. In Lapland.
This year, we’re making that wish come true in a way we never have before.
Introducing the Most Magical Collaboration We’ve Ever Announced
International Elf Service is partnering with the wonderful Jo and Jo – Not Just Travel to bring families the most extraordinary Lapland Christmas experience imaginable, and to make sure Elfie’s magic travels with you every step of the way.
Every family who books their Lapland adventure with Jo and Jo will receive a personalised gift from Elfie – arriving on your doorstep before you travel, to whisper that something truly extraordinary is coming.
Because the best magic doesn’t start when you land. It starts the moment the anticipation does.

What Awaits You in Lapland
Close your eyes for a moment and imagine it.
Snow so deep and so white it looks like the world has been freshly wrapped. A sky that pulses and shimmers with the Northern Lights – greens and purples and silvers dancing above your children’s upturned faces. The distant sound of bells.
And then, through the trees, a warm glow. A log cabin. A very familiar red coat.
Jo and Jo are experts at turning that dream into a real, living, breathing memory your family will carry forever. Every Lapland journey they create is completely bespoke – built around your family, your children, your wish list – and can include:
- A private meeting with Father Christmas in his own log cabin, deep in the Arctic forest where the magic is most real
- Husky safaris gliding silently through snow-covered wilderness under skies full of stars
- Reindeer sleigh rides across landscapes that look like they’ve been painted from a storybook
- Nights spent sleeping under the Northern Lights in breathtaking glass igloos
- Remote wildlife adventures inside the Arctic Circle, where the world feels ancient and extraordinary
No two holidays are the same. Because no two families are the same. And the magic is always in the details.

How Elfie Found The Perfect Travel Partner
The very best stories always begin unexpectedly, and this one is no different.
International Elf Service founder Emily Beckloff and Jo O’Connell of Jo and Jo Travel didn’t meet over a formal introduction or a polished pitch. They met behind the wheel of a three-wheeled auto-rickshaw, somewhere on a dusty road in rural India, as fellow adventurers on the Sisterhood Rickshaw Rally – an all-women charity challenge covering 750 miles coast-to-coast across the subcontinent.
There is something about navigating the unexpected together – the breakdowns, the laughter, the moments of sheer absurdity – that forges a very particular kind of trust. By the time the drive was done, Emily and Jo knew exactly what they had found in each other.
From a rickshaw rally in India to the snows of Lapland. It’s quite a story. But then, the best ones usually are.
For Families Who Believe in the Magic
If a Lapland Christmas has been quietly living on your family’s wish list – whispered about at bedtime, circled in catalogues, dreamed about on dark December evenings, this is your sign.
The most magical experiences book up quickly. Glass igloo stays, private Father Christmas meetings, husky safaris at dawn – these are not things you can leave until October. The families who experience the very best of Lapland are the ones who start planning while the rest of the world is still thinking about it.
And when you book with Jo and Jo, Elfie will be right there with you – from the very first flutter of excitement, all the way to the moment your children step through that cabin door.
To begin planning your family’s Lapland adventure, contact Jo and Jo at jo*****@***********el.com or call 01202 152 550 – don’t forget to mention International Elf Service for your free gift!
The magic is waiting.
You may also like:
Personalised Letters from Father Christmas
Personalised Christmas Elf Letters
Christmas Magic
Why not follow us on Instagram and Facebook?

Leave a Reply